Advertising Disclosure
Last updated: February 3, 2026
At Rivven, we are committed to transparency in all our business practices, including how we generate revenue and our relationships with advertisers and partners. This Advertising Disclosure explains our advertising practices, affiliate relationships, and how we maintain editorial integrity while supporting our business operations.
Our Commitment to Transparency
We believe in being upfront about our business relationships and how we earn revenue. This disclosure is provided in accordance with the Federal Trade Commission's guidelines concerning the use of endorsements and testimonials in advertising. We want you to understand exactly how we operate and what influences, if any, may affect the content we provide.
Our primary goal is to provide valuable marketing insights and services to B2B organizations. Any advertising or affiliate relationships we maintain are secondary to this mission and do not compromise the quality or objectivity of our services.
Affiliate Relationships
Participation in Affiliate Programs
Rivven may participate in various affiliate marketing programs, which means we may earn commissions when you click on certain links and make purchases. These affiliate relationships include:
- Software and tool recommendations for marketing professionals
- Professional services and platforms we use in our work
- Educational resources and training programs relevant to B2B marketing
- Business services that may benefit our clients and audience
When you click on an affiliate link and make a purchase, we may receive a commission at no additional cost to you. These commissions help support our business operations and allow us to continue providing valuable content and services.
Commission-Based Link Explanations
Not all links on our website are affiliate links. We clearly distinguish between different types of links:
- Affiliate Links: Links that may generate commission when clicked and purchases are made. These are typically disclosed in context or marked accordingly.
- Standard Reference Links: Links to external resources provided for informational purposes without any affiliate relationship.
- Client Links: Links to our clients' websites or services, which do not involve affiliate commissions.
Product Recommendation Policies
Our product and service recommendations are based on several factors:
- Our direct experience using the product or service in our work
- Feedback from clients and colleagues who have used the product
- Industry reputation and track record of the provider
- Value proposition relative to alternatives in the market
We only recommend products and services we genuinely believe can benefit B2B marketing professionals, regardless of whether an affiliate relationship exists. The presence or absence of an affiliate commission does not influence whether we recommend a particular product or service.
Financial Relationship Transparency
We maintain complete transparency about our financial relationships. When we have a material connection to a product, service, or company we discuss, we disclose this relationship clearly. This includes affiliate commissions, sponsorship arrangements, or any other form of compensation that could reasonably be expected to influence our content or recommendations.
Sponsored Content
Identification of Paid Content
From time to time, we may publish sponsored content or paid promotions on our website or through our marketing channels. All sponsored content is clearly identified with disclosures such as:
- "Sponsored," "Paid Partnership," or "Advertisement" labels
- Clear statements about the commercial nature of the content
- Disclosure of the sponsoring company or advertiser
These disclosures are prominently displayed and easily noticeable, ensuring you can always distinguish between sponsored content and our regular editorial content.
Sponsored Post Labeling Policies
We maintain strict standards for sponsored content to preserve the trust of our audience. All sponsored posts must meet our quality standards and provide genuine value to our readers. We reserve editorial control over the presentation and format of sponsored content to ensure it aligns with our overall content quality and serves our audience's interests.
Brand Partnership Disclosures
When we enter into brand partnerships or collaborative arrangements with companies, we disclose these relationships when discussing or featuring the partner's products or services. These partnerships may involve various forms of compensation, including financial payment, product access, or service provision, and all such arrangements are disclosed transparently.
Content Authenticity Guarantees
Even when content is sponsored, we maintain editorial integrity. Our opinions, analyses, and recommendations in sponsored content reflect our genuine professional assessment. We do not guarantee positive coverage to sponsors and reserve the right to decline sponsorship opportunities that do not align with our values or serve our audience's interests.
Third-Party Advertising
Display Advertising Networks Used
We may use third-party advertising networks to display advertisements on our website. These networks include:
- Google Ads and Google Display Network
- Professional networking platform advertising services
- B2B-focused advertising networks
These advertising networks may collect information about your visits to our website and other sites to provide targeted advertisements about goods and services of interest to you.
Behavioral Targeting Disclosure
Third-party advertisers may use cookies and similar technologies to collect information about your browsing behavior across multiple websites over time. This practice, known as behavioral or interest-based advertising, allows advertisers to show you advertisements that may be more relevant to your interests. For more information about these practices and how to opt out, please refer to our Cookie Policy.
Cookie Usage for Advertising
We and our advertising partners use cookies to serve advertisements and track their performance. These cookies help us understand which advertisements are effective and allow advertisers to limit how many times you see the same advertisement. For detailed information about our cookie usage, including how to manage your preferences, please visit our Cookie Policy page.
Ad Personalization Practices
Advertisements on our website may be personalized based on your interests, demographics, and browsing history. This personalization is managed by our advertising partners and is subject to their privacy policies. We do not directly control the personalization algorithms used by third-party advertising networks, though we select partners who maintain responsible data practices.
User Rights and Controls
Ad Preference Management Options
You have several options to control the advertisements you see:
- Adjust your cookie preferences through our Cookie Policy page
- Use browser settings to block or limit advertising cookies
- Visit advertising network opt-out pages to manage personalized advertising
- Use browser extensions designed to control online advertising
Opt-Out Procedures
To opt out of personalized advertising:
- Visit the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page
- Adjust your Google Ads settings through your Google account
- Configure your browser to reject third-party cookies
- Use your mobile device's advertising identifier settings for mobile ads
Please note that opting out of personalized advertising does not mean you will stop seeing advertisements entirely. You will still see ads, but they may be less relevant to your interests.
Data Collection for Advertising Purposes
We and our advertising partners collect certain data for advertising purposes, including page views, clicks, device information, and browsing patterns. This data is used to serve relevant advertisements, measure campaign effectiveness, and improve ad targeting. For comprehensive information about data collection practices, please refer to our Privacy Policy.
Rights Under Privacy Regulations
Depending on your location, you may have specific rights regarding advertising data under regulations such as GDPR, CCPA, or other privacy laws. These rights may include the right to access, delete, or restrict the processing of your advertising data. For information about exercising these rights, please see our Privacy Policy or contact us directly.
Editorial Independence
We maintain a clear separation between our advertising and editorial functions. Our content decisions are made independently of advertiser interests and are based solely on what we believe will provide value to our audience of B2B marketing professionals.
While we accept advertising and may participate in affiliate programs, these commercial relationships do not influence our editorial content, service recommendations, or professional opinions. We reserve the right to decline advertising from companies whose products or services do not meet our quality standards or align with our values.
Our primary obligation is to our clients and audience. All business relationships, including advertising partnerships, are secondary to this commitment and are pursued only when they align with our mission to provide valuable marketing insights and services.
Updates to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices, new partnerships, or regulatory requirements. When we make significant changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this disclosure periodically to stay informed about our advertising practices and how they may affect your experience on our website.
Questions and Feedback
If you have questions about our advertising practices, affiliate relationships, or this disclosure, please contact us through our contact form. We value transparency and are happy to provide additional information about our business relationships and advertising practices.